Maximizing Potential Of Brands


We uncover potentials and move brands to next level

from strategy to implementation

specialized on beauty, nutrition & travel

The mind behind...


Founder & CEO

"I believe in continuous movement as key of progress"

Over 14 years of brand building experience
Deep knowledge of brand mechanisms and
a special understanding of markets and social behavior
Mother of two boys

Diana is internationally licensed NLP coach (Society of NLP)
Diana graduated from Northumbria University Newcastle upon Tyne, UK and from accadis Business School
Bad Homburg, Germany (B.A. Dual degree in International Business)
She worked as brand strategist for OgilvyBrains & Peter Schmidt Group
As entrepreneur she launched several own brands


Based in Frankfurt and Munich

we merge longterm experience & network

in one strong female team

accompanied by...


Celebrity Management

Over 20 years of celebrity management & marketing experience
Managed hundreds of deals together with Peter Olsson

Alexandra has worked with:
Eva Padberg / Joko Winterscheid
Michael Ballack / Katja Flint
Tokio Hotel / Nena


We create unique brands - from strategy to brand idea, design and implementation. In sense of a holistic brand approach we analyze the business model, define goals, market, target group, brand benefits, unique selling proposition and collect insights. Based on that we develop your brands mission, vision and unique target positioning.

We love the creative process to design your brands identity. Moreover we define brands values, tonality, key messages and communication guidelines, that include PR & social media strategy. Optionally we develop the meta-strategy for product naming and future options for brand architecture.

We love to work with products, and we also love to create outstanding people brands.

We believe in perfect match. We detect influencers and celebrities, with maximum image fit, and most relevant content for your brand. To screen and filter relevant profiles we use the social media analysis tool SPAZE, that is part our network. Furthermore we have over 20 years celebrity marketing experience, and managed hundreds of deals for celebrities and brands.

We have a passion for beauty & health nutrition as well as skin care products. We love to create new desirable products for your brand through entire value chain. We develop the idea - strategy - business plan - product design - packaging and distribution strategy. We regularly screen the market and worldwide product and packaging trends to design state-of-the-art products for both company brands and celebrities.

We trust in strategies and flexible implementations.
Once you have a strong brand it will become visible through different channels. We find the most relevant media channels, develop content guidelines, work out media collaborations and create your individual content.

We are specialists in tourist sector. We develop marketing concepts and adapt them to national target group demands. Apart from this we bring together destinations with celebrities and media.